Wednesday, June 26, 2013

Floral Prints - Zach - Columbia University

Columbia Student Zach wears a floral print shirt under a blue corduroy vest and over a pair of light gray jeans and golden sneakers
Floral prints have made their way from the runways of designers like Raf Simons or Versace and into the closets of regular Urban Outfitter (check some print shirts here) wearing urban guys. We are liking this trend and the colorful diversity it brings!


Photos by Swagger NYC

Tuesday, April 2, 2013

Take Ivy - America Rediscovers Collegiate Prep

Corduroy slacks disgust me
Black leather jackets are vile
Long greasy hair and blue suede shoes
Transform my blood to bile.
If you want everyone to accept you
As a modern American male
You must dress the way the magazines say
They dress at Harvard and Yale

The Ivy League Look (excerpt) by Clark Gesner


Of all sartorial publications and materials, there has never been one as elusive and as rare as Japanese photographer, Teruyoshi Hayashida's Take Ivy. What has constituted the Ivy League Bible for the Japanese baby boomers, who were very much into the whole Ivy League Look, used to be a very rare find in the West, and copies of the original editions have garnered auction prices as high as $2000 in the past. Luckily for us, as America has rediscovered its love for Prep and Collegiate wear, PowerHouse Books managed to acquire the rights of the photos and has since republished the famous book in August of 2010, now with the mysterious accompanying text in English! It retails new for just $16.55, so check it out here: Take Ivy - Amazon.com

If you want a sneak peak at some of the fantastic vintage collegiate photos check out the Japanese version below, scanned by the magnanimous "The Trad", back in 2008. 
Notice: All rights to the Take Ivy photos belong to the original publisher, Hachette Fujingaho.

Tuesday, March 12, 2013

College Sweater - Elizabeth - Columbia University

If you remember, we hosted a giveaway back in November with School House for two of their awesome "Blutarski" College Sweaters (Men's and Women's). Elizabeth won the women's sweater and here she is, wearing it in style on the steps of Columbia University.

Elizabeth paired her College sweater with a pair of Doc Martens, an American Apparel Skirt and a collared tank shirt under the sweater.


Photos by Dani Kohanzadeh

Tuesday, January 29, 2013

Alumnae on Campus - Columbia University

Columbia University in New York City alumni Mila wears a dark chocolate brown leather jacket over a gray moss round button shirt and pairs that with a pair of skinny blue jeans high leather boots and a gray infinity scarf

Batman belt buckle and thumb rings. Mila columbia university new york campus sartorialist fashion street style

Photos by Swagger NYC

Wednesday, December 19, 2012

Green Wellies - Morgan - Columbia University

Columbia student Morgan wears a Century 21 Rain Slicker and Green Wellies during a rainy day on campus
Columbia student Morgan wears a Century 21 Rain Slicker and Green Wellies during a rainy day on campus.
Photo by Swagger NYC

Monday, December 10, 2012

Giveaway Winners!

We'd like to thank everyone for partaking in our joint giveaway with School House and we'd like to congratulate Elizabeth Heyman from Columbia University and Chris Hurtado from Duke University on being selected as the winners of the two Blutarsky College sweaters! 



For everyone else who was also vying for one of the coveted sweaters, you can still get one for yourself on the School House E-shop at a special 20% discount by using the code BLUTO at checkout! 




Thursday, November 15, 2012

Collegiate Prep - Ola - #CampusMen - Columbia University

Bedecked in Rugby RL with their signature umbrella, critter pants, tweed vest and a pair of Wayfarers, Ola is your modern preppy guy, taking a walk through a rainy NYC!
Bedecked in Rugby RL with their signature umbrella, critter pants, tweed vest and a pair of Wayfarers, Ola is your modern preppy guy, taking a walk through a rainy NYC!

Photos by Swagger NYC

Friday, September 28, 2012

Take Ivy - A Journey into the Prep Campus Culture

Ivy League style permeates nearly every fiber of American fashion and is a staple of most colleegs in the US. A new exhibition at The Museum at FIT delves into the history of Prep culture and fashion, so if you're in New York City between now and January 5th, make sure to check it out!

For more photos check out the WWD coverage of the exhibit!

Video via Christian Chensvold @ The Ivy Style

If you're interested in Prep Culture and Ivy Style check out some of our favorite books on the subject!

Friday, August 3, 2012

Key Keychain - Stella - Columbia University

Swagger New York, well known street-style website and arbiter of cool, is providing style coverage of NYC Universities, whose students are some of the world's most stylish.